About Us

Origin of Sirenetta®

Our brand name Sirenetta® comes from the secret cave in the 1989 film "The Little Mermaid" where princess Ariel hid the humans lost items as her treasures.

How much did those little "treasures" support her and make her happy?

Our goal is to create products that will make you happy just by having them or looking at them.

Beginning of the company

CEO, the director of our company is a Japanese girl who is only 23 years old.

She moved to Europe at the age of 16, deciding to make a living in the ballet world.

But to remember her memories in Japan, she kept using a lot of ballet accessories made in Japan.

And then she realized one thing.

"All of your cute accessories are from Japan and I can't buy it"

"Could you bring me the same accessories as you from Japan?"

Many of her European friends asked her about her stuff made in Japan, and they looked sad that they can't get them easily.

From that time on, little by little, she began to develop an idea to bring cute Japanese-made ballet accessories to Europe.

And in 2024, she made it a reality.

This is the beginning of the journey of Sirenetta® and the director Nanako Sato.

The world of Sirenetta®

Our motto is "Every girl is a princess".

We believe that every woman is a princess, regardless of her age, origin, race or profession.

And we want all of you to never stop dreaming, and to never forget the pure imaginations that you used to have when you were little.

A castle on a cloud, a unicorn crossing the rainbow, or the valley of the fairies...

They still exist somewhere in your heart, waiting for you to return.

This is the world of Sirenetta®.